Xiaomi sets sales record within 12 hours with it’s first offline store in India
Xiaomi India is claiming its first-day sales revenue number to be a milestone in India’s offline smartphone industry. The company says the figure was largely contributed to by sales of smartphones like Redmi 4, Redmi 4A, and Redmi Note 4. It is noteworthy that Xiaomi Redmi Note 4 recently dethroned Samsung Galaxy J2 to become the highest shipped smartphone in Q1 2017, as per a report from analyst firm IDC.
On the opening day, Xiaomi said that over 10,000 Mi fans gathered to shop for their favourite Xiaomi products. The store was opened to the public on May 20 at Phoenix Marketcity Mall in Bengaluru. In addition, the Xiaomi Redmi 4, which was recently launched in India, is already available offline at Mi Home store. It will go on sale on the company’s website and Amazon India on Tuesday, May 23, while still being available at Mi Home store in Bengaluru.
Seems like the company has managed to garner a lot of sales and revenue within a short period of time. More specifically, the company has reported sales revenue of Rs. 5 crores ($775,000) by selling its products. In addition, the company said that many other products like audio accessories, Mi VR Play, Mi Air Purifier 2, Mi Router 3C and Mi Band 2 were sold. However, Redmi Note 4 is one of the most popular smartphones in India right now.
Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India has commented, “It was an extremely emotional day for all of us at the opening of our first Mi Home store.” He further added, “I am humbled by the unprecedented outpouring of love from all our Mi Fans who started lining up from 8 AM in the morning. I had a fun filled day with spending time with our fans, billing at the counters for our customers, entertaining people standing in the queue and answering multiple queries at Mi Home. Never did I imagine that with every passing hour we were quietly creating history in the Indian retail market.”
“These stores represent Xiaomi’s ‘Internet+’ and ‘new retail’ approach – combining the Internet efficiency of e-commerce with the service and user experience of offline retail,” says the company in its release. Xiaomi is planning to move ahead with 100 more Mi Home stores in India in the next two years. The Mi Home stores will next come to the metro cities Delhi, Mumbai, Hyderabad, and Chennai, besides Bengaluru. A few select Mi Home stores will also have an extra zone where Mi fans will be able to experience more Xiaomi services and devices.