OneSignal’s push notification tools
The new funding for OneSignal’s push notification tools was led by SignalFire, with the firm’s co-founder and handling partner Ilya Kirnos linking OneSignal’s board of directors.
It had been as a game programmer that he said he first became frustrated with existing push telling tools — so Hiptic built its own system, which eventually became the corporation’s main focus.
But according to OneSignal CEO George Deglin, the majority of the tools for handling those notifications are excessively expensive without providing the features that programmers need.
One of the reasons behind OneSignal’s popularity is the fact that it comes at the price — if they’re willing to talk about their interest and trade data for targeting with large brands and advertisers, who can then use that information, it’s free for customers. From a privacy perspective, Deglin said it is similar to sharing consumer information.
On the other hand, OneSignal enables developers to conduct efforts that are automatic to users, with features like monitoring, personalization and message localization. Next up, Deglin stated he wants to include support for messaging stations — with Alexa notifications, OneSignal has integrated in fact.
“We started SignalFire to find businesses like OneSignal who have enormous grip and enthusiastic clients,” Kirnos stated in the announcement. “When we discovered OneSignal, we knew we needed to invest — they have the group, vision, and traction that few firms their size ever do.”
The business also says it has become “the most commonly used push notification delivery platform online nowadays,” pointing to info from BuiltWith and AppFigures Explorer to demonstrate that its technology is utilized by more websites and programs compared to more based, better-funded competitions.
The “vast bulk” of the over 220,000 developers who utilize OneSignal are around the free version, Deglin added. In addition, he argued that focusing on the free tier compelled OneSignal to produce the product simple to incorporate and utilize: “The stage is open to numerous individuals that we can’t rely on having the tools to instruct them on how to use every bit of the item.”
OneSignal has now raised a total of $9.5 million. Other investors include Safegraph CEO Auren Hoffman Rakuten Ventures, Factual CEO Gil Elbaz and Drawbridge CTO Devin Guan.
Notifications are among the ways we Associate with our apps —
