Harman Launches Over 2 Dozen New Consumer Audio Devices
Consumer Audio Devices: Harman International on Tuesday expanded its portfolio of JBL, Harman Kardon, and Infinity audio devices. The company also declared that it had widened its local presence by making its popular JBL and Harman Kardon goods available through 350 of Samsung’s key brand stores in the country and opened three new service centers in key metros including New Delhi, Mumbai, Chennai, Kolkata, and Bengaluru.
With the new growth, Harman is currently offering products between Rs. 39,990. The range includes portables, headphones, home and multimedia and auto aftermarket products. One of the newly launched devices, the Samsung-owned company emphasized the JBL Flip 4 (review), JBL Pulse 3, Harman Kardon Traveler, Harman Kardon OMNI+ show, JBL Cinema SB450 and Infinity Kappa Perfect 600. The Business also showcased Amazon Alexa-backed Harman Kardon Allure in addition and the improvements such as Google Assistant-powered JBL Link series to JBL Jr, the JBL Boombox, and JBL Free. These models will go on sale at the Indian marketplace beginning the first quarter of 2018.
In November last year, Samsung announced the purchase Harman for nearly $8 billion. That deal will now enable both the companies to create a ‘Connected Ecosystem’ for Indian customers.
“Samsung is India’s biggest consumer electronics company and the most trusted brand. We listen to our customers and develop innovations that help to make their lives better. This synergy with Harman lets us offer experiences along with a portfolio of smart, connected and products.
Harman is set to leverage Samsung presence in the country to cultivate its own R&D capabilities for buyers. Last year, the business launched a new center of proficiency (CoC) for its consumer audio division in Bengaluru. This would provide a boost. “Our Bengaluru staff is playing a crucial role in driving innovation and differentiation at the software development platform to create Harman’s audio solutions smarter and joined,” said Pradeep Chaudhry, Country Manager, Harman India.
