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Smartphone manufacturer HTC has just announced a price cut on its flagship smartphone HTC 10 in India.

The smartphone was launched back in May 2016, in direct competition to Samsung’s flagship phones in Galaxy lineup and was priced at Rs. 52,990. HTC has now slashed the price of the smartphone by Rs. 5,000 to Rs. 47,990, effective immediately.

While, the Taiwanese company says that the price cut is for the festive season, it has not specified whether or not it is a limited period offer. HTC recently announced that HTC 10 will be the first of company’s smartphones to get Android Nougat 7.0 update, which is expected to come true sometime in the fourth quarter of this year.

Camera quality: HTC 10 vs iPhone 7
Camera quality: HTC 10 when compared to iPhone 6s Plus

HTC 10 features a 5.2 inch Quad HD (1440×2560 pixels) display and is powered by quad-core Qualcomm Snapdragon 820 processor. It sports a 4 GB of RAM and 32 GB internal storage (expandable to 2 TB). Being optically inclined, the smartphone packs a 12-UltraPixel primary camera and a 5 MP front camera. It comes with a 3000mAh non-removable battery with QuickCharge 3.0.

Other notable features are HTC BoomSound, Dolby Audio, three noise cancellation microphones and Fingerprint sensor.